Published: 2017-11-21

KASTHALL RAISES THE BAR ON ENVIRONMENTAL STEWARDSHIP WITH NEW CONCEPT

Kasthall is launching a new product concept called Harvest during the ICFF design fair in New York. Harvest is a creation of the Kasthall design studio, which saw an opportunity to further the company’s environmental stewardship by making use of leftover spools of yarn from the production process. The Harvest range consists of modern woven rugs in colour-shifting hues, made entirely from residual yarn, each rug with a unique appearance.

That’s how the Harvest idea was born

“One of our most important tasks in the design studio is to further Kasthall’s environmental stewardship and minimise our carbon footprint through sustainable design and production methods. There are often two or three spools of a certain colour yarn left over after weaving a rug. This is because we make a few extra spools in case we need to redo something during the production process. We have high quality requirements for finished products, which is why we cannot reuse the residual spools of wool for rugs in the same collection due to the risk of minor colour discrepancies. The variation in colour of the residual spools of yarn posed a challenge and inspired us to find an exciting way to put it to use. That’s how the Harvest idea was born,” explains Ellinor Eliasson, who founded the Harvest concept.

OUR GOAL 100% SUSTAINABLE

All Kasthall rugs are made to order and tailored to the customer’s individual wishes and needs, enabling Kasthall to avoid having to stockpile finished rugs. Kasthall’s environmental policy states a clear goal to reduce flammable waste in the production process, and the yarn that is used is prepared, coloured and spooled exclusively for each individual rug. In line with Kasthall’s 2017 theme, Arrival of Origin, the idea is to draw inspiration from the traditional Swedish rag rug, resulting in a concept of premium woven rugs, with durability as a key component of the creative design process and production.

SIX COLOUR CONCEPTS

Kasthall then started sorting the residual spools of yarn into six different colour groups: green, grey, red/yellow, pink/purple, blue and brown/beige. These are then used to weave three-shuttle rugs, and when one spool ends a new one in another colour is added, thereby creating an exciting, colour-shifting surface. This sorting process allows the client to choose between six colourways – in other words the unique finish is dictated by whatever yarn is left over. In order to give the Harvest rugs an even greater mark of distinction, and differentiating them from Kasthall’s existing woven rugs, Harvest rugs are framed with a unique edge, in which the colour-shifts in the rug is repeated and mixed.

LAUNCH DURING NEW YORK DESIGN WEEK

“Launching the modern rag rug Harvest in New York feels incredibly exciting since the U.S. market is an important one for Kasthall and we have had an office in New York for the past decade. We are proud that this product allows us to showcase how we work with sustainable design and production. Our vision is to be one hundred percent sustainable and Harvest is an important step towards achieving this, says Lena Jiseborn, design director at the Kasthall design studio.