The Goose Eye pattern is one of the most familiar motifs in Nordic textile tradition — woven, worn and lived with across generations. It is a pattern many recognise without necessarily knowing its name. Found in homes, garments and woven textiles for centuries, it carries a sense of familiarity that extends beyond any single object.
At Kasthall, the story of Goose Eye is closely tied to the Häggå collection. Introduced during a period of growth and renewal in the decades following the Second World War, Häggå brought traditional goose eye and herringbone motifs into the company's rug collection. It would become one of the foundations of Kasthall's design language.
The pattern found a new expression through the work of Gunilla Lagerhem Ullberg. Joining Kasthall as Creative Director in 1987, she began by refining and reworking the collection through her distinctive understanding of colour, scale and materiality. Rather than changing the pattern itself, she transformed how it was perceived.
Through new color and material combinations, a familiar motif took on a new identity, helping establish Goose Eye as one of Kasthall's most recognised and long-standing designs.
Today, a new collection of colors continues that same process, in Lagerhem Ullberg’s spirit, introducing Goose Eye Icon Greenwich, Montauk and Rosehill. They are not necessary departures from the original design, but part of an ongoing conversation between tradition and renewal. The Goose Eye pattern has existed for centuries. Its story at Kasthall is part of a longer tradition too — one that continues to connect memory, craft and contemporary culture.
Goose Eye Icon
